The interactive content of the central kids store on the Lubyanka is remarkable primarily for the unique architecture of this historic placement, therefore, during its development, special attention was paid to the facades of the building, executed in the style of Stalinist classicism. Another important aspect is its position relative to other historical sites: the Bolshoi and Maly theaters, the Central Department Store and the Moscow Kremlin. Infographic tools are used to display such important information. The content is animated by moving people and cars, and animated Snake Gorynych is flying over the building. The project provides for two types of lighting: night and daylight.